Overfishing presents a huge global challenge. Unsustainable fishing practices are leading to the depletion of many fish stocks, which threatens the livelihoods of fishers, the future of our fish supplies, and our marine ecosystems.
The issues of sustainability and responsible sourcing is becoming
increasingly prominent in the fish and chip sector, with growing numbers
of our customers wanting to know more about where and how the
fish and shellfish they are eating have been sourced.
For us communicating to customers in clear and simple terms where and how our seafood is sourced, and the efforts the industry is taking in the management and responsible sourcing of the fish and shellfish is key.
We hope by doing this, we can reassure our customers that they can continue to enjoy seafood for generations to come.